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McKesson & Healthcare Providers FCU
Merger Marketing

Screenshot of MAHP FCU's finished version of their website after their merger

Digital Announcements

In 2021, The WHFCU Board decided to merge with McKesson Employees' FCU. The merger was completed on October 1, 2021. McKesson Employees' FCU has a long and rich history of serving the employees of McKesson Corporation and their families. MEFCU was originally founded in 1938, when a group of employees came together to form a credit union that would provide affordable loans and other financial services to its members. The goal was to educate and inform members about the changes coming to the credit union with this merger. The campaign was delivered digitally to membership.

Website

Screenshot of Western Healthcare's desktop version of their website

Mobile

The intial changes with the merger were slight compared to the core conversaion and rebrand to come. Management decided to handle the announcement digitally online via the website with desktop and mobile banner ads and a custom landing page.

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